Jun 01, 2020
Written by: Jim Bergeson, Vice President, Customer Engagement, BI WORLDWIDE
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In this ever-connected world, what can you do as a marketer to gain customer attention and true loyalty? Here are three ways to overcome digital fatigue (and improve customer experience along the way).Scroll Down
We live in a digital age where information and communications are constantly vying for our attention. Messages bombard us at all hours of the day and most people perform a daily ritual of deleting the majority of content they receive.
“Infobesity” is a real part of our modern daily life. Content fills our phones, tablets, computers and media with information we have not asked for, are not interested in or offers no relevance to what is important to us. Our ever-connected world is creating a “digital fatigue”. Consumers become numb to so much of what is being served up to them and what’s left is attention levels that are limited or strained at best.
So what can you do as a marketer to overcome digital fatigue and gain customer attention?
We recently targeted school and college food service buyers/prospects with a dynamic box mailer that included a recipe book, product samples, coupons and a branded merchandise gift. It landed several new customers for our client and boosted product usage among existing customers as well.
Building a real relationship with your customers beyond a transaction creates true customer loyalty. Overcoming today’s digital fatigue starts by being relevant, personal and different in how you deliver your message.