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Dealer Conference Management

Jan 03, 2015

Support multiple audiences for an annual dealer conference.

Product Dealer Conference Management

Situation

A communications company needed support in engaging multiple audiences and managing a myriad of vendors in conjunction with their annual dealer conference. 

Challenge

Attract at least 2,000+ attendees to the annual dealer conference while keeping their timeline, deliverables, budgets, partners, talent and internal team on track. 

Solution

BI WORLDWIDE developed a sophisticated timeline to manage all the components of the event, including partners, vendors, employees, dealers and entertainers. Project scope included transportation and event décor. The BIW web portal engaged each audience and streamlined the registration process. BIW also coordinated multiple payment plans for six hotels, a variety of travel patterns and 200 breakout sessions. 

Results

The event drew 2,000+ attendees, exceeding its attendance goal and delighting the client. 

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